Mitel Globalizes Baseball Relationship with Multi-Year Pact Around League’s First Games in Europe
Major League Baseball today named Mitel the title partner of the first two London Series, the historic pair of two-game sets to be played at London Stadium over the next two summers which mark baseball’s first games ever played in Europe. Mitel & MLB Present London Series 2019 takes place June 29-30, 2019 between the Boston Red Sox and the New York Yankees.
Mitel signed its first multi-year partnership deal with MLB in February with a focus on North America, adding to their existing relationships with multiple Clubs and signing additional Club partnerships throughout the year. This expanded international partnership between Mitel and MLB now embeds the league’s Official Business Technology & Communications Partner into all activation, branding and marketing surrounding the landmark games in the United Kingdom’s capital city next summer.
Earlier this year, Mitel transformed the 30 MLB Clubs’ independent platforms for dugout, bullpen, video review rooms and press box communications into a common, unified system featuring enhanced security and call recording capabilities. As part of its overall integration with the London Series, Mitel will also develop and execute these communications solutions in the buildout of the dugouts and bullpens at London Stadium. Additionally, Mitel’s creative marks will be featured throughout all ancillary events leading up to the weekend series. Likewise, Mitel will be prominently featured with extensive brand exposure at MLB events during and in the lead-up to Mitel & MLB Present London Series 2020.
The original Mitel-MLB partnership agreement established the brand as the presenting partner of league-wide instant replay reviews. That integrated branding will extend through the London Series match-ups with in-stadium signage, digital exposure and replay technicians sporting Mitel and MLB marks on their apparel. This newly signed pact between MLB and Mitel also allows for unique media integrations across digital and broadcast platforms – including MLB Network, MLB.com and the MLB At Bat app – in addition to any UK-based media partners that air the contests. These could include the replay reviews in addition to other creative content.